People love stories!

Let’s tell yours.

Connect with your B2B SaaS customers through clear and compelling case studies, long-form content, and curriculum-based email sequences.

You don’t want to:

  1. Alienate your customers.

  2. Click unsubscribe or switch to a competitor.

  3. Bore them so much that they flee to {insert whatever isn’t your content here}.


You do want to:

  1. Gift your customers what they crave: Connection.

  2. Invite them to be part of the conversation.

  3. Speak their language.

  4. Tell them a good story.

  5. Share content they can use.

  6. Teach them how to achieve their goals using your product or service.

Do this to show you care. And they’ll be your brand’s biggest fans. Better yet, you’ll generate leads so your SaaS company achieves its business goals.

Bonus: It also makes you indispensable to the C-Suite.

Whether you’re a product marketing, content marketing, or growth marketing leader, you know nurturing customer relationships can make or break your goals.

But how can you fit strategizing growth, creating content, and interacting with your customers into 40 hours? It’s a recipe for overwhelm and an invitation for to-dos to slip through the cracks.

If anyone can keep up, it’s you. But at what cost? And why when support is only a click away?

As an education expert turned B2B SaaS marketer, I’ll take care of that “You do want to” list to your left. This frees up your time and relieves your stress so you can focus on the big picture.

Sure. But what is my customer service like? Whether interviewing SMEs or customers or sending you Loom video walkthroughs, my job is to be on top of things that make your job easier.

Take it from Lingo Director of Growth Marketing Michelle Brammer:


”You are always one of my stronger freelancers. You tell me what to expect and when to expect it, which helps with my planning. Plus, you are not afraid to get original content and quotes or ask questions. Crazy as it may sound, that is already above and beyond many folks I worked with.”

How can I be helpful?

  • Content Strategy & Long-form Blog Posts

    Sure, stories educate, inspire, and entertain. But stories infused with empathy spark genuine emotions that cultivate meaningful connections.

    Serve your audience and build authority by investing in thoughtful and memorable storytelling. Pack it with SEO-optimized and data-driven information. Then, your B2B SaaS company can enjoy a steady stream of loyal customers.

  • Case Studies & Customer Stories

    Your customer is the hero, you're the guide, and your B2B service or product is the catalyst for magic.

    There was a problem. Thanks to you, there’s a solution. And the world needs to know, right? Your potential customers need to see how and why companies like theirs use your product to achieve success.

    Share social proof by touting your happy customers' glowing praise.

  • Video Scripts

    Looking to captivate potential customers? Right now, video is customers’ favorite way to consume B2B content.

    There are so many formats within the category: webinars, explainers, trainings, internal communications, product updates, and promotions.

    Given its popularity, you need a story that gets to the heart of your message, so your message finds its way to the hearts and minds of your customers.

  • Website Copy & Landing Pages

    Dress your site in compelling web copy that converts — consistent with your brand voice — that your audience finds relatable and recognizable.

    Trying to drive traffic to a product, service, or mailing list?

    Let your customers know what’s in it for them. Drive traffic and lead generation with a branded page lauding your B2B SaaS features and benefits.

  • Lead Magnets

    How about sharing a helpful lead magnet to give customers a glimpse of the goodness to come?

    Gated or not, pack in value with ebooks, checklists, and guides that pique curiosity and give your B2B audience what they need when they need it.

  • Curriculum-based Email & Newsletters

    Treat customers to B2B SaaS emails they actually look forward to opening.

    Reach users who have opted into your email list with useful and persuasive emails and newsletters that use research-backed education strategies to teach them about topics they want to learn about and how your SaaS can make their lives — and the world — brighter.

I’ll walk you through the process.

Step 1 - Who are you? How can I help? Vibe check.

Pleased to meet you!

  • Whether you prefer emails, video chats, phone calls, or a Loom, I want to hear all about you, your business, your goals, and what you need to be successful. Once we decide we’d enjoy working together, we can discuss rates.

Step 2 - Creative Blast! Many treasures await.

This part is so much fun.

  • I’ll email questions about your business and goals to understand where your community has been, where it is, and where you want it to go.

  • If we choose to work together, we can schedule another chat (or email if you’re an introvert — I totally get it) about the project scope if you would like. We will also complete the service agreement and investment fee deposit.

  • Then, you’ll receive a brief to complete (or you can share yours) and a request for documents to help nail your brand voice and style.

  • After the questions are answered, and the brief is complete, you can build relationships with your community. And I will burrow myself in my little den of creativity, hammering away at the keys to write the relatable words that will delight your community. Once in a while, I will pop my head up to ask for clarification or to toss you an update. 

  • All the while, I’ll share updates, an outline, and a rough draft. Your project includes one round of revisions, so you’ll share constructive and detailed feedback so I can use your suggestions to fine-tune the project.

    Step 3 - Twirl around a bit. Let’s have a look.

Finally, I’ll emerge and send you a shiny draft for your approval by the deadline.

  • You will open your email inbox and read the final product. Your eyes will well up. And a single tear of happiness and pride will stream down your cheek. Glorious! The final invoice will also make its way to you.

  • You’ll pay the invoice. (Thanks ahead of time). A flash mob will probably appear out of nowhere to set the aesthetic. After the time we spent working together, we’ll probably miss each other, but I’d love to work with you again. As my hormonal students used to say — Don’t cry because it’s over. Smile because it happened. 🧀