Squad Medical Staffing and Ignite Creative

Web Copy for Site Update

Main Objectives

Dakota Dowell from Ignite Creative was swamped with projects for his clients. He said he needed an extra set of hands “like yesterday”. We discussed how I could help take some of the weight off of his shoulders. He needed to revamp the Squad Medical Staffing website, but writing compelling and relatable web copy wasn’t his specialty. We decided to collaborate — I would write persuasive copy and he would provide stellar design. For this project, I contributed the copy for each page.

Medical professionals have kept the world running for the past couple of years, and I wanted to help Squad Medical Staffing because they are trying to find hard-working professionals the best placements possible. SquadBuilders also helps medical facilities efficiently fill roles so that they can focus on what’s most important — saving lives.

Squad Medical Staffing wanted something light and professional. They needed to win over the hearts of millennial traveling medical professionals and the medical facilities that hire them.

My Approach

Many medical facilities are relying on medical staffing companies to fill the increased need for more staff. There is a lot of competition to find medical professionals willing to travel to fill these roles, Squad Medical Staffing needs to show them why they should work with Squad Medical Staffing.

First, I learned about Squad Medical Staffing’s ICP — millennial health professionals seeking a nomadic and adventurous lifestyle without the headache of complicated and time-consuming paperwork.

The web copy activates wanderlust and a sense of adventure. Each page is designed with simple phrasing and clear benefits so that the professionals and hiring managers at the medical facilities know exactly how Squad Medical Staffing make their lives better.