Main Objectives-

DoorDash wants small, independently-owned restaurants with already established delivery to sign up to be DoorDash partners. So, they want the restaurant owners to know that they could see up to a 60% increase in profits and earn repeat customers.

They also want their target audience, who may be at the top of the sales funnel, to reach out to 24/7 customer support instead of leaving the site.

My Approach

The target audience is established restaurant owners who are skeptical about tech, don’t have websites, and typically use Facebook for marketing. In fact, they reached this landing page by clicking a Facebook ad. Everything else seems too complicated and they’re busy.

The key to this copy is meeting the audience where they are. The pandemic has been rough, they’re busy trying to manage all aspects of their businesses, and they’re trying to stay afloat. And the cherry on top? It’s tough to find delivery drivers.

These restaurant owners need to be reassured that DoorDash has their backs.

So, one section of the landing page focuses on increasing profit and customers. The other section focuses on how easy DoorDash is to set up and use. The 24/7 support makes them feel confident enough to sign up.